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Added: 11 months ago
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Using sex in advertisingLambiase, J. Scott and R. Batra Eds. Persuasive Imagery: A consumer response perspective, pp. Mahwah, NJ:"Advertisers use sex because it can be very effective," said researcher Tom Reichert, professor and head of the department of advertising and. SEX IN ADVERTISING: Its Relevance, Use, and Effects by Sami Kassem and Douglas St. John. The use of sex and sexy illustrations in advertising is a subject . Advertising is about two things: attention and decision-making. I believe it's clear that sex attracts attention. Naked men, women, suggestive...the end of the story look at the video above ↑ ↑ ↑

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